Rebranding refers to the process of changing the corporate image of your business . It is a market strategy of giving a new name , symbol or design for an already established brand . In simple words Rebranding is simply changing most or all of the brand identity elements such as name , icon , colour , font or tagline . The idea behind rebranding is to create a different look for your brand and this can stimulate the growth process of business in an ever evolving market .
All business systems and marketing materials must be updated in line with the rebrand including : Physical items such as business cards , office stationery , Email signature and information on websites etc .
Change in Business Name
Although it is unwise to change your business name . But sometimes when company’s name is completely tarnished or there is some other serious problem that can’t be recovered , so companies sometimes change their names to get out of the situation .Also there can be several reasons to change the name of the business .
So Whatever your reason be changing your business name is difficult task as you need to change name on all legal documents , undergo a procedure , and you might risk of losing any brand recognition if you have . Still if you think that changing name will have a positive impact on your business , you can do .
1. Board Resolution
A board meeting should be called with the board of directors regarding the change in name . The company should check name availability with MCA and call Extra-Ordinary General Meeting for passing a special resolution.
2. Check Name availability
Once the special resolution for change of company name is passed, the special resolution and application for approval of company name change must be filed with the Registrar of Companies. An application for company name change must be made along with the requisite fee.
This process is same as used in the initial process. The proposed name shouldn’t be similar to another existing company name.
3. Passing Special Resolution
Once the name is approved by MCA, the company should call for an extraordinary general meeting. A special resolution will be passed for changing name and make the change in Memorandum of Association and Articles of Association.
4. Application to Registrar
A special resolution will be filed with RoC within 30 days of passing the resolution. With it, Form MGT-14 will also be filed which contains the details about special resolution. Once MGT-14 is filed, the company needs to file INC-24 with the RoC for taking approval of the central government for name change along with the prescribed fee.
5. Issuance of new Certificate of Incorporation
If the Registrar of Companies is satisfied with the company name change application, the Registrar would issue a new certificate of incorporation. It is important to note that the company name change is said to be complete and effective on issuance of new incorporation certificate by the Registrar of Companies.
6. Incorporate Changes in MOA and AOA
Once the new certificate of incorporation is received from RoC, the company name must be incorporated in all the copies of MOA and AOA.